The ABC of CRM

If you’re a business owner or a sales manager, you’ve probably heard the term CRM or Customer Relationship Management, but what does it really mean? At its simplest, a CRM system assists a business in managing its customer relationships, and all the data and...

The lean start-up methodology

Ever heard of a “lean start-up”? It’s a relatively new concept in the world of entrepreneurship, and it’s being taken on board by everyone from tech start-ups to small businesses and large corporations – and for good reason. This concept throws the traditional...