If you’re a business owner or a sales manager, you’ve probably heard the term CRM or Customer Relationship Management, but what does it really mean?
At its simplest, a CRM system assists a business in managing its customer relationships, and all the data and information associated with them. The better a business can manage its relationships with customers, the more successful it will become.
CRM is more than just a technology; it is a business philosophy, a strategy to learn more about customers’ needs and behaviours in order to develop stronger, more effective relationships with them.
A CRM solution allows sales managers to store customer’s and prospective customer’s contact information, accounts and sales opportunities in one central location, ideally in the cloud so that the information is accessible by several people, in various locations and in real time. 
This data assists a business in providing better customer service, as well as cross-selling and up-selling more effectively, closing deals and retaining current customers.
A successful business starts out with a foundation of customer relationships. You, the seller, connect with people who need your product. As your company grows, these connections become more sophisticated. No longer just a simple transaction between seller and buyer, you now need to manage numerous connections within each company that you do business with. In addition, you need to share this information across various teams within your own organisation. As such, a CRM system can serve as a vital “nerve centre” that manages the many connections in a growing business.
For small businesses, a CRM system may simply help you put your data in the cloud, making it accessible in real time, across any device. But as you grow, a CRM can quickly expand to include more sophisticated features to help teams collaborate with colleagues and customers, send customised emails, gather insights from social media conversations, and get a holistic picture of your business health in real time.
The biggest benefit most businesses realise when moving to a CRM system comes directly from having all your business data stored and accessed from a single location. Without CRM systems, customer data could be spread out over multiple email systems, mobile phones, spread sheets and even paper notes and business cards. Storing all these data in a central location gives management and employees immediate access to the most recent data when they need it. Colleagues can collaborate with ease, improving productivity.
stratuSolve prides itself in developing state of the art, custom-built CRM apps. Some features of our CRM apps include: marketing automation, sales force automation, campaign management, lead generation and follow-up tracking, remote access, availability on any device, secure storage of data, cloud backup. Contact us today for your business’s automated cloud-based CRM solution.
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